Johnny Urban
Sustainable backpacks and bags from Hamburg – minimalist design, recycled PET, fairly produced.
Johnny Urban was founded in 2016 in Hamburg's Schanzenviertel district and stands for modern, functional and sustainable backpacks, bags and caps. Many models from the Eco Series are made from recycled polyester (rPET) – sourced from PET bottles, PFC-free impregnated and produced in BSCI-certified factories.
The Eco Series – made from recycled PET
The Eco Series is the heart of the range. The main material is recycled polyester – sourced from PET bottles that would otherwise end up in landfill or the ocean. In 2020 alone, 1.2 million 0.5-litre bottles were processed. The fabrics are PFC-free impregnated and therefore low in harmful substances.
The best-known Eco models are the rolltop Aaron (18 l), the compact Robin (12.5 l) and the junior variant Aaron Junior for children.
Top Models Overview
Allen is the travel family: rolltop backpacks with separate laptop and shoe compartment – available as Medium, Large, XL and travel variants for weekend and long-distance trips.
Robin (Eco Series) is the compact daypack with rolltop, available in S/M/L. Made from rPET, includes laptop compartment.
Jen, Billie, Lou, Ally and Hailey are the women's bag families: crossbody bags, shoulder bags, tote bags and shoppers – minimalist, vegan, in timeless colours.
Dean, Mika and Bob represent the cap line: curved and flat visors, dad caps and beanies in black, grey, beige, khaki and seasonal colours.
Luca, Jona and Erik are classic city daypacks with different volumes – for commuters, students and everyday use.
Why Johnny Urban?
- Sustainable materials – Eco Series made from rPET (recycled polyester from PET bottles).
- Fair production – BSCI and ISO certified factories in Southeast China.
- Minimalist design – timeless lines, muted colours, without large logo prints.
- Hamburg brand – designed from the Schanzenviertel since 2016.
- Vegan – most models are completely animal product-free.
Frequently Asked Questions about Johnny Urban
Where does Johnny Urban come from?
Johnny Urban is a German brand from Hamburg, founded in 2016 in the Schanzenviertel district. Designed in Hamburg, manufactured in BSCI-certified factories in Southeast China.
What is the Eco Series?
The Eco Series is the sustainable main line. Fabrics are made from recycled polyester (rPET) – sourced from PET bottles. The impregnation is PFC-free. Best-known models: Aaron (18 l), Robin (12.5 l), Aaron Junior.
Are Johnny Urban backpacks vegan?
Most Johnny Urban models are vegan – they use no animal materials. For models with leather details, this is indicated in the product description.
Which backpack models are suitable as laptop backpacks?
Most daypack models have a padded laptop compartment: Allen Medium/Large/XL, Robin Medium/Large, Aaron and Luca Medium/Small. Travel variants of the Allen series additionally have a separate shoe compartment.
Are there children's backpacks from Johnny Urban?
Yes – the Junior line includes Aaron Junior, Linus, Mio, Nino and Felix. All made from recycled PET, in child-friendly sizes and with reflective elements.
